Unlocking the Power of Server-to-Server Tracking with Stape
Written by Sylwia Loonan on 4 minute read
Say goodbye to browser limitations and ad blockers, and hello to enhanced control, efficiency, and reliability in data tracking and analytics.
In today's digital landscape, understanding user behavior, optimizing marketing strategies, and ensuring data security are vital for businesses striving to stay ahead. Amid evolving challenges like browser restrictions, ad blockers, and privacy concerns, traditional tracking methods fall short. Enter server-to-server (S2S) tracking, a solid solution empowering companies with enhanced control, efficiency, and reliability in tracking and analytics.
Seamlessly integrate S2S with Stape – No tech skills required.
What is server-to-server tracking and why does it matter?
Server-to-server tracking represents a paradigm shift from traditional client-side JavaScript tracking methods. It involves direct communication between an advertiser's servers and affiliate platforms like Awin, bypassing browser dependencies and third-party cookies. This approach offers several crucial advantages:
- Data control and security: With self-collected data residing solely with the advertiser, concerns regarding third-party access or misuse are eliminated, ensuring greater data security and compliance with privacy regulations.
- Independence from browsers: By reducing reliance on browser-based tracking, S2S tracking mitigates issues arising from browser restrictions and ad blockers, ensuring consistent and reliable tracking. Awin's data shows a significant 12,6% uplift in transactions when S2S is implemented.
- Enhanced analytics and marketing: The data collected through S2S tracking serves as a robust foundation for marketing automation, analytics, correct channel attribution and personalization initiatives, enabling more informed decision-making and targeted strategies.
- Improved user experience: By streamlining the tracking process and complementing client-side processing, S2S tracking contributes to smoother user experiences and faster site loading times, enhancing overall satisfaction and engagement.
- SEO optimization: Server-side tracking enhances site speed by eliminating analytics pixels, positively impacting not only user experience but also SEO performance.
Introducing Stape: Simplifying server-to-server tracking
Amid the complexities of implementing S2S tracking, Awin offers various solutions, including setting S2S tracking up from scratch, integrating it into your system, using Awin’s Conversion API, or partnering with our tracking partners. In this article, we’d like to introduce you to Stape—a true game-changer. Stape stands out for its unparalleled ease, efficiency, and affordability in S2S tracking implementation. Here's why Stape shines:
- No technical expertise needed: Stape handles all setup work from scratch, eliminating the need for coding or technical resources from advertisers, eliminating any cumbersome efforts.
- Extensive support: Whether through self-service options or professional assistance, Stape offers robust support, guiding businesses through every step of the S2S tracking journey and ensuring optimal performance and reliability.
- Seamless deployment: Stape facilitates swift deployment of cloud tagging servers for platforms like Google Tag Manager, eliminating the need for tedious configurations on GCP or AWS.
- Cost-effective solutions: With competitive pricing and comprehensive solutions, Stape ensures affordability without compromising on quality or functionality, making S2S tracking accessible to businesses of all sizes. Plus, with the exclusive USD 60 discount offered through Awin, you can enjoy even greater savings, equivalent to three months' cost of Stape's PRO subscription.
- Innovative features: From custom loaders to global CDNs, Stape incorporates cutting-edge features designed to streamline tracking processes, enhance data accuracy, and maximize performance across diverse environments. Even in the face of challenges like Apple's restrictions on third-party cookies, Stape remains resilient, bypassing ad blockers and ITP systems effortlessly with its solution.
- Security and compliance: As an ISO 27001:2022 certified partner, Stape prioritizes data security and regulatory compliance, providing businesses with peace of mind and confidence in their tracking infrastructure.
The Bottom Line: Fuel your growth with Stape
In an era marked by evolving digital challenges and heightened data privacy concerns, embracing server-to-server tracking is no longer optional—it's essential for businesses striving to thrive in the digital landscape. With Stape, businesses gain more than just a tracking solution; they unlock the potential for accelerated growth, enhanced data insights, and unparalleled control over their digital marketing endeavors. Experience the power of S2S tracking with Stape and embark on a journey towards greater efficiency, reliability, and success in affiliate marketing.
