CTV or Connected TV advertising has grown thanks to the increasing popularity of streaming services and devices. This form of digital advertising enables brands to run ad campaigns as interstitial breaks during a user’s streaming sessions. Since the introduction of CTV, the ad format has been an impression-based opportunity typically leveraged by only the largest brands.
tvScientific has changed the rules of engagement – making CTV advertising more accessible by offering its solution on a CPA (cost per acquisition) basis. The Awin Group and tvScientific’s partnership, and plugin integration into Awin's MasterTag, makes activating the solution even easier than before.
What makes tvScientific unique when compared to other technology plugin partners?
That we know of, we are the only CTV platform offering CTV on a pure CPA model. We are so confident in our abilities to make TV work for brands, we are willing to take on the media risk. We also have no minimum spend levels.
What is the typical process for an advertiser that wants to start working with you?
We want to learn as much as we can about a brand in order to develop unique strategies incorporating smarter targeting and continuous optimizations. We join the Awin or ShareASale program, ensure the creative is direct response focused, and then get brands or apps of all sizes on the big screen. It's simple!
What do you think tvScientific’s most exciting feature is?
Our platform provides powerful attribution capabilities, real-time reporting, automated optimization and built-in, always-on testing - critical features that allow performance marketers to put TV back in their marketing playbooks and achieve enormous success. TV outperforms search in terms of potential scale and cost per outcome, where the outcome is a website visit, a sale, ROAS, or cost per app install. We can also suppress customers and focus on prospecting new to file and can run incrementality tests to prove the impact.
What are the benefits for advertisers working with tvScientific?
It's a low touch, high needle moving opportunity. You get 15 or 30 seconds to really tell your brand story and get across your value proposition all while users are engaged and focused and it's usually via surround sound and always on non-skippable inventory. We connect you with 95% of AVOD streaming apps through direct deals so you reach the entire CTV universe and find the right audience. Advertisers have always known that TV is powerful. They just didn’t have a means of accurate measurement. Now, CTV advertising reveals exactly how powerful the medium is with concrete data. Only when you trust the data, can you feel confident that CTV is driving the best performance.
Interested in exploring CTV advertisements with tvScientific? Contact Vikki on the tvScientific team to setup a conversation and demo the solution. You can also connect with the tvScientific team at our ThinkTank US event in Chicago on June 27.
