Defining a market strategy is key to helping any business grow. For most brands, affiliate marketing can be a hidden gem when it comes to customer outreach.
With over €200m global sales made through Awin Access since its launch, affiliate marketing has become a legitimate route to growth for small online businesses.
Stemming from origins in CRM, Customer Lifetime Value (CLV) is used widely to measure the projected lifetime value a customer may provide to a business.