In marketing, we often place a primary focus on the cost of acquisition. Yet customer lifetime value (CLV) is equally important as a metric of success.
If you are looking for a marketing method that is simple to track and monitor, and also gives a good ROI, then affiliate marketing should be in your toolbox.
With each new year, we typically feel the next 12 months will be pivotal, but caught up in the day-to-day of our jobs, this often never quite materializes.
Distracted consumers are the bane of a marketer’s life. They browse your website, click on something they like, add to basket and then simply disappear.