How to drive traffic to your website
Increasing website traffic can easily lead to more customers and higher profits. Learn how to drive traffic to your website effectively.
Affiliate Marketing
Using Awin's extensive platform data, our affiliate marketing articles provide indepth analysis and insights into the industry.
Posts
How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition. Yet customer lifetime value (CLV) is equally important as a metric of success.
A guide to performance marketing
From customer acquisition to conversion, performance marketing strategies allow you to measure and optimise your user journey every step of the way.
25 Of Your Top Affiliate Marketing Questions Answered
If you are looking for a marketing method that is simple to track and monitor, and also gives a good ROI, then affiliate marketing should be in your toolbox.
2020 Affiliate Marketing Trends
With each new year, we typically feel the next 12 months will be pivotal, but caught up in the day-to-day of our jobs, this often never quite materializes.
How to become a successful travel affiliate marketer
The travel sector is a desirable one for many reasons.
Telling stories through affiliate marketing
The rules of engagement in affiliate marketing, for the most part, haven’t changed over the many years it has been in existence.
Retargeting vs. Remarketing - What's the Difference?
Distracted consumers are the bane of a marketer’s life. They browse your website, click on something they like, add to basket and then simply disappear.
