Awin Talks: ThinkTank US & UK conference highlights
This month the Awin Talks podcast features a variety of audio highlights from Awin’s recent annual conferences in the US and the UK.
Affiliate Marketing Trends
Read the latest trends in the affiliate marketing industry, showcasing insights from our range of advertiser, publisher, agency and technology partners.
Posts
How affiliate marketing can enhance influencer marketing
Influencer marketing has grown in popularity and become significantly more mainstream over the past 12 months.
How Influencer Marketing is changing how brands advertise
Influencer marketing is the new king on the block. It seems everyone is talking about it, and the effect it has on marketing.
Smartphone Trends: Part Two
In part one of our mobile and smartphone trends update we analysed local smartphone data and drew some general conclusions about why certain territories around the world have embraced buying on handsets more than others. In this second part of our series we delve beyond the top level data and assess how more granular insights can help us to better understand general trends within affiliate marketing.
Affiliate marketing growth accelerates as advertisers plough £1.6bn into performance channels
The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike.
The impact of Black Friday on Christmas trading
With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?
New and existing customers in the affiliate channel
As affiliate programmes capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?
Six Cyber Weekend trends
With the dust settled on the busy Cyber Weekend period, what does the performance tell us about the state of affiliate marketing?
