Strategy and best practices

Affiliate marketing has long boasted of a large pool of content affiliates. 

The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years.

Rumours of last click’s death have been greatly exaggerated. For the best part of the last decade various industry commentators have said it’s a model that ill serves the complexity of the multiple digital touchpoints an average consumer may record on their way to clicking the buy button. For affiliate marketers this poses an obvious dilemma; last click is what our business is premised on, without it what are we left with? Very often this can be because there is a misunderstanding of what is meant by the ‘last click is dead’ statement.

March witnessed the roll-out of the latest search algorithm update from Google. 

Social media and Influencer Marketing are commonly being associated with eCommerce and retail brands.

Conversion is at the heart of affiliate marketing and the channel is perceived to offer a functional route to market.

As advertisers are increasing investment in the channel, it is inevitable their reporting needs become more sophisticated.

What value do voucher code sites add and should they be allowed to overwrite other types of affiliate?