While the Awin Report is a staple for our partnerships platform, last year we were thrilled to launch the industry’s (and Awin’s) first-ever Power 100 - a comprehensive research report showcasing 100 of the most innovative and interesting affiliate partners available on our global platform across every market and sector.
For the inaugural Power 100, it’s impressive to reach the top. But now what? Surely their journey didn't finish at the end of 2022.
Instead of a new Power 100 for 2023, this year’s edition showcases success stories that us fellow affiliate marketers can use as blueprints and inspiration for our marketing activity.
This includes hearing how TopCashback’s pioneering Green Cashback initiative has performed since its launch and is helping shoppers find more sustainable brands in Enabling ethical ecommerce. We have seen a massive increase in the importance consumers place on a brands ethical approach, and this section will show you how partners like easyfundraising, ID.me, Utopia and Gener8 can help you reach this growing niche.
In Redefining affiliate, uncover how influencer management platform gen.video’s partnership with HP took an award-winning approach to creator marketing via the affiliate channel. Across this chapter, featured partners like Banco Inter, CreatorIQ, Myprotein, and Klarna will reshape your view of what it means to be an affiliate today, and the infinite opportunities and engagements you can create via the channel.
See how lingerie retailer Ann Summers leveraged the power of word-of-mouth marketing via Soreto to turn its current consumers into brand ambassadors and drive new customer acquisition in Accelerating innovation. This theme has been a staple of the last three Awin Reports, and for good reason. It demonstrates the fast-moving ways technology advances, and how through Awin’s MasterTag you can not only stay ahead of the curve but skip the dev queue to implement plug-and-play tech solutions like Envolve, intent.ly, RevLifter and BrandSwap (many of which can be activated with one click.)
Learn how The Body Shop, one of the world’s most high-profile beauty retailers, partnered with Canada’s student rewards portal Student Price Card to drive thousands of additional in-store sales using affiliate marketing in Tapping into local markets. The regional publishers spotlighted here – EL PAÍS, KNASTA, Shoop and Tiscali, to name a few - showcase some of the regional mainstays that have built the local foundations and trust critical for newer channel entrants to thrive.
Last but not least, in Going global uncover how Freshly Cosmetics and popular cashback platform iGraal executed a three-month long cashback campaign aimed at rapidly gaining market share in Spain, with iGraal’s userbase and expertise in multiple European regions ensuring their strategy hit the mark. Going global features some of the largest and multi-disciplinary publishers – not only within affiliate, but as titans of industry in their own right, such as BuzzFeed, Idealo, Price Runner and Yahoo!. Their audiences span worldwide, helping you reach consumers across every region and promotional opportunity.
Let the 2023 Power 100 help you grow your own way. From the diversity of promotional categories and the audiences they reach, to the increasing levels of sophistication offered for highly-targeted, full-funnel partnership programs, use the Power 100 to build your own advertising ecosystem. Register for your free copy of the Awin Report 2023: Power 100 today.
Which partnerships from this year’s Awin Report inspired you the most? Join the conversation by sharing your thoughts on social using #AwinReport and #Power100.
