Boost your revenue: 5 tips for choosing the best Awin advertisers

Looking to maximize your earnings as a publisher on the Awin platform? Choosing the best advertisers to promote is critical, but with countless options available, it can be overwhelming to determine which ones will resonate with your audience and align with your website's content. In this blog post, we share five tips on how to select the ideal advertisers to promote through Awin, helping you optimize your revenue and grow your audience. 

Tip #1: Analyze your website traffic 

One of the first steps in choosing the right advertisers is looking at your website traffic. It is essential to understand your audience's demographics, interests and behaviors to pinpoint the right brands that align with your audience. If your website focuses on fashion, look for retailers that sell clothing or accessories.  

If you're looking for a tool to analyze website traffic, here are some great options: 

• Google Analytics 4: This is a free web analytics tool from Google that tracks and reports website traffic, providing valuable insights into user behavior, traffic sources and more. 
• SimilarWeb: This is a website traffic analysis tool that provides comprehensive data, including traffic sources, user demographics and engagement metrics. 
• Mixpanel: This is an advanced analytics tool that offers in-depth user behavior tracking and analysis, enabling website owners to gain insights into user actions. 
• Clicky: This is a web analytics tool that offers real-time website tracking and analysis, providing detailed information about website visitors and their behavior. 

 Tip #2: Make use of Awin's Advertiser Directory 

Awin's directory is an invaluable resource for finding the right advertisers. Filter by sector, sub-sector, region, payment status and other criteria to locate the perfect match for your needs. Suppose you want to promote a specific product - you can use the product feed filter to find advertisers that offer product feeds. You can also filter advertisers by mobile optimization, lead generation focus, Gold Standard certification and app tracking availability. Once you've filtered the brands based on your needs, sort the displayed options by conversion rate, approval rate, EPC, payment status, average payment time, product feed and launch date to streamline the decision process. 

 Tip #3: Check for Gold Standard and Awin Index 

Awin's Gold Standard and Awin Index are two essential criteria worth exploring. Publishers looking for trustworthy brand partners to increase their earning potential should start by selecting advertisers who are Gold Standard certified. The Gold Standard includes accurate tracking with Awin's recommended solution and MasterTag integration. It also includes faster payments through Accelerated Payments, a commission structure that rewards all legitimate sales and transparent de-duplication policies and adherence to best practices. 

The Awin Index is a score out of 100 that evaluates the effectiveness of an advertiser's affiliate program. It does this based on conversion rate, approval percentage, validation period and earnings per click (EPC). A higher score indicates a more optimized and attractive program for potential publishers. Awin publishes the Awin Index score for each program after three months, allowing publishers to compare and identify the best performing programs on the network. The advertiser's Index performance, when compared to the platform and sector score in the profile area, also provides an excellent insight into the brand’s performance compared to others. 

Tip #4: Research advertiser performance 

Awin's reporting tools provide valuable insights into which brands are performing well for you and your niche. Look at metrics like conversion rates, click-through rates, and average order value to determine which advertisers are likely to generate the most revenue for you. This can help you make informed decisions on which ones to promote through Awin. 

Tip #5: Consider brand relevance and reputation 

Choose retailers that are relevant to your website content and audience. Ensure they have a positive reputation by checking their reviews, ratings and social media presence to get a sense of customer satisfaction and overall brand reputation. Working with advertisers who share your values and resonate with your audience can help you build long-term partnerships and increase your earnings. 

By using the right tools, you can get a better understanding of an advertiser's relevance and brand reputation to determine if they are a good fit for your website and audience. Here are some good options: 

• Google Search: Use Google to search for the brand’s name or product and see what comes up. Check out customer reviews, press coverage and any other relevant information that can give you an idea of their reputation. 
• Social media: Visit the advertiser's social media profiles, especially Facebook, Twitter, and LinkedIn, to see how they engage with their customers and followers. Look for customer feedback, comments, ratings, and assess their overall reputation. 
• Trustpilot: Trustpilot is a review platform that collects reviews from customers and ranks businesses based on their ratings. Check if the advertiser has a profile on Trustpilot, and review their ratings and reviews. 
• Brand24: Brand24 is a social media monitoring tool that allows you to track mentions of a particular brand or product across the internet. You can use it to monitor a brand and assess their reputation. 

Choosing the right advertisers to promote as a publisher on the Awin platform can have a significant impact on your revenue. By analyzing your website traffic, making use of Awin's directories, checking Gold Standard and Awin Index, researching brand performance, and considering relevance and reputation, you can identify the best partners to promote and optimize your earnings. Incorporating these tips into your selection process will help you create robust and successful partnerships.