Five features to boost your partnerships and performance
Written by Sylwia Loonan on 4 minute read
We’re rounding up five of the best features to help you find partners, accelerate business growth and manage your program more efficiently.
There are many good reasons to do affiliate marketing. It's cost effective, low risk, innovative, performance driven, resilient… to name a few.
And while advertiser objectives vary, the common goal is to reach new audiences and sell more products to increase revenue. And this can be achieved by saving time, being more efficient and activating new partnerships.
At the end of each year, we look back at the Awin features that have shaped your affiliate program - from new metrics and analytics to giving you tools to accelerate partnerships and revenue. With a mission to empower businesses of all sizes to partner and grow together, we've built great features in 2022 to achieve that.
We’re rounding up the top five Awin features to boost partnerships, collaborate more efficiently and elevate your business in 2023.
Reach new customers with Awin’s Publisher Recommendations
We’re constantly adding new partners to our directory - don't miss out on the most relevant ones to help you reach new customers and grow your business online. With Awin's intelligent Publisher Recommendations solution, up to 25 partners a day are thoroughly reviewed, evaluated and suggested that best support your needs and objectives. This saves you time spent on identifying and recruiting new publishers to focus on other important tasks.
Find your partner recommendations under the “Recommended” tab of the Publisher Directory in the Awin UI.
Improve conversions and increase order value using the Tech Partner Directory
Awin offers an unparalleled range of plug-and-play technology solutions. By connecting with tech partners, unlock your customers’ earning potential and optimize every on-site interaction right leading to a purchase and even after a transaction occurs.
Want to tackle mobile transactions, email marketing or loyalty programs? Need to address conversions, brand awareness, order value or customer acquisition? Search by solution, plugin name or even by purpose and benefit in our Tech Partner Directory to find the best offerings to grow your business. And being integrated with Awin’s MasterTag means you get easy access to these innovative solutions.
Find the directory under Toolbox > Advertiser MasterTag in the UI. Once you’ve found a plugin you’re interested in, contact us here for next steps.
Maximize your marketing spend with Awin’s Attribution Performance Report
Optimize your ad spend with our Attribution Performance Report - bringing SingleView’s insights into the Awin UI and making it easier than ever to allocate investment across your affiliate program. Identify the best channels and partners driving conversions to boost performance and revenue. Contact your Awin account manager for more insights on employing a data-driven marketing strategy.
Reward your top-performing partners with Commission Flexibility
Once you've found your publishers and assessed their value, appropriately rewarding them is key to them staying motivated.
Enhance your commission structure by adjusting publisher payouts based on factors that meet your channel goals with Awin’s Commission Flexibility. Offer standardized, commissionable values using Custom Parameter, Product ID or Product Category and Customer Acquisition to reward based on what matters most.
By introducing a more flexible commission structure, publishers are no longer paid for only driving sales but for their ability to achieve a higher AOV, attract new customers and promote selected products. Measuring publisher success more holistically keeps them motivated as it appropriately rewards their efforts, thereby helping them generate more revenue for your brand.
Reduce manual work and save time using Awin’s Transaction Validation API
Automation is an important part of online marketing, and APIs are key. With their help, you can speed up workflows, connect different systems directly and monitor program performance. They offer a great way to scale your business more effectively.
Explode your program growth with Awin’s enhanced Transaction Validations API. By integrating Awin transactions with your internal sales validation system, ensure every order is confirmed before it’s sent to us. This eliminates the need to manually download and upload spreadsheets, edit them and then send them back again. It also reduces errors and shortens turnaround times, resulting in faster rewards for partners – which we’ve established is key to success.
Set this up using our detailed instructions here.
Bonus: Find the best ecommerce partners using the Power 100
Lastly, we can’t round up our best features without mentioning our industry-first Awin Report Power 100. While technically not a feature, the report is just as valuable in enhancing your affiliate activity.
Awin’s Power 100 showcases some of the best ecommerce partnerships available on our global platform. Featuring exciting and unique partnership opportunities across 17 promotional types and interviews from industry innovators, let the Power 100 inspire, inform and challenge your perceptions of affiliate marketing. Download your free copy here.
As we enter 2023, use these features to discover and activate new partnerships, grow your business and manage your Awin program more efficiently across the next 12 months and beyond.
