Prepare for peak by automating time-hungry tasks
Written by Edward Chaput de Saintonge on 2 minute read
Take the time, stress and risk out of sales validations.
As you prepare for Q4 and the busiest online trading period of the year, besides organizing your strategy and partners, special attention should be paid to your day-to-day processes, removing any inefficiencies that might slow you down over the peak period. We have found that for many advertisers, approving, amending and declining sales can take up a lot of time. However, it’s an extremely important job, essential paying your publishers correctly for the sales they drive. And when this process has manual parts to it, the higher chances of making a mistake, forcing you to spend even more time fixing the issue.
With that in mind, we strongly encourage advertisers that process large volumes of transactions to integrate with Awin’s Transaction Validation API. Essentially, whenever a sale is finalized in your systems, Awin will be notified so we can either approve, decline or amend the transaction, ensuring parity between both sets of data. An API is entirely automated so that once it has been set up, there is no need for human interaction and you can remove the task of approving sales from your to-do list forever.
As well as removing the time spent on validations, faster sales processing means a faster payout to publisher partners, something they appreciate and can often be a deciding factor in which products or advertisers publishers promote.
What do I need to do?
An API is a very common, standardized way of allowing independent computer systems to talk to each other. It requires little integration from an advertiser’s technical teams, and once set up, the API automatically sends Awin the correct sales information to process.
You can read more about how the Transactions Validation API works here. To access the API, you need an authentication token unique to you and acts as the password. The token can be instantly generated in the Awin UI (more information found here.)
You can test the API once it’s integrated, and then it’s ready to go. The automation will run by itself processing all sales, and manually validating transactions becomes a thing of the past.
