What is customer acquisition cost (CAC)?
It’s impossible to grow your business without attracting new clients, but how much can you expect to spend on customer acquisition?
Strategy and best practices
Find a wealth of information on best practices in the affiliate marketing industry and what to include in your online strategy to grow your affiliate programme.
Posts
How to maximize the potential of your commissions
Learn how to best create your compensation structure, what to consider when setting publisher commissions and which tools Awin offers for this purpose.
How to drive traffic to your website
You’ve selected your layout and filled each page with carefully designed text and imagery. Now it’s time to think about how to drive traffic to your website.
How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition, or how much it will cost to close each sale.
Enhancing customer journeys through affiliate technology
Learn how Samsung Electronics used Awin’s MasterTag technology to access UpSellit’s cutting-edge on-site optimization tools.
25 Of Your Top Affiliate Marketing Questions Answered
If you are looking for a marketing method that is simple to track and monitor, and also gives a good ROI, then affiliate marketing should be in your toolbox.
Understanding where true affiliate partner value lies for smarter investments
Learn how, with SingleView, one Awin advertiser was able to accurately understand the influence of its affiliate partners to improve return on ad spend.
How to effectively link your brand and affiliate marketing strategies
No single marketing channel solely targets one part of the customer funnel. Here we discuss why it’s important to link your brand and affiliate marketing.
