Whitepapers

After a year of epic global disruption how can marketers take back some control? Multi-touch attribution points the way forward.

2019 promises to be another year of challenges and opportunities for the industry, with new regulations and changing dynamics within the world of retail.

The online advertising industry and wider internet experience are under scrutiny like never before. 

Affiliate marketing is booming. Part of the reason for its success is the ability of publishers to react and adapt to emerging consumer trends. Back-to-school season is a prime shopping time in the US as a change in routine encourages spending.

Why performance-based campaigns build stronger brand relationships.

2018 promises to be a year of seismic change within the world of digital marketing. 

As affiliate programs capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?

Awin casts its eye over the key trends it expects to shape the way advertisers run affiliate programs in 2017.