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Black Friday 2018 was a bumper year for affiliate marketing. With the sales counted and the numbers crunched, what does the data tell us about the channel?
In the second of our November retail event interviews we discuss Australia's pre-eminent online retail event, Click Frenzy, with co-founder Grant Arnott.
Last month, we analyzed major learnings from the 2017 back-to-school season across Awin and ShareASale to share key insights and shopping patterns to help optimize client activity during this time. With this year’s back-to-school shopping period officially behind us, we’ve studied the latest Awin and ShareASale network data to report on key shopping activity and trends for 2018.