We’re unlocking the secrets of the best affiliate marketing partnerships and journeys with our brand-new podcast that builds on the success of our previous podcast series, Awin Talks, while taking it to a new level.
Awin Talks, which is a podcast produced by Awin and hosted by Rob Davinson, grew organically during its five-year tenure and established itself as a great platform for interviewing individuals across the affiliate marketing industry. Rob introduced you to tremendously impressive and fascinating guests, and had some great conversations that we hope you enjoyed too.
The industry is now in need of a new type of podcast. One that truly focuses on what makes affiliate partnerships unique — the mutual business value they generate.
We’re thrilled to introduce you to our brand new, sole podcast: Awin-Win Marketing Podcast. An exciting new series that shows you how affiliate partnerships can always offer a win-win (pun intended).
Hosted by Rob, and joined by US-based co-host Samantha Sherer, each episode acts as an audio case study - taking you behind the scenes of a successful affiliate partnership to reveal how it actually works.
Beyond that, Awin-Win Marketing Podcast does something traditional case studies don’t. It introduces you to the people behind the partnerships. Because these successful campaigns, and this industry, are nothing without the people behind them.
Most obviously these partnerships might be between an advertiser and a publisher. But given the increasingly sophisticated ways in which the channel now operates, it could just as easily be two brands discussing how they work together. Or an agency explaining how they help run a retailer’s affiliate activity. Or a publisher explaining how they use a tech solution to better monetize their traffic... the possibilities are endless.
In our first season, Sam and Rob speak to some amazing guests like SharkNinja and Blue Light Card - who share details into how the brand has forged such a strong commercial relationship with the rewards partner.
And Penske Media and StackCommerce, who tell them how StackCommerce, a publisher agency, is supporting this storied media house with its efforts to monetize its famous publications.
And Vodafone and VOXI, who reveal how and why tech partner SaleCycle has come to run all of their basket abandonment remarketing campaigns.
There are plenty more partnerships like these to come over the next few months, and today we start sharing their stories with you. How can you replicate their success? Listen and find out.
Our first episode of Awin-Win Marketing Podcast with SharkNinja and Blue Light Card is available to listen to now. On Thursday we’ll be releasing the interview with StackCommerce and Penske Media, with further new episodes of Season 1 dropping every two weeks all the way towards the end of the year, before we launch Season 2 in early 2025.
On a walk, in the car, at your desk, you’re going to want to tune in to Awin-Win Marketing Podcast today. You can find Awin-Win Marketing Podcast on all major podcast platforms including Apple, Spotify, YouTube and Pocketcast, as well as on our website. Make sure you subscribe so you don’t miss an episode.
