Awin has invested a minority stake in wecantrack, a data aggregation service that brings together over 350 affiliate networks and marketing platforms to provide complete, aggregated reporting that can automatically push out to other marketing platforms like Google Analytics, Google Ads, Facebook Ads, Microsoft Ads, TikTok Ads, BigQuery, Looker Studio and Zapier.
A solution for publishers, created by publishers
wecantrack was created out of one publisher’s need to understand their data. The publisher didn’t feel empowered to make the best campaign decisions, as reporting involved multiple logins, multiple platforms and too many spreadsheets. It would be impossible to make truly data-driven decisions without a way to easily digest all the different reports. They needed one source of truth to get that complete view of performance.
The end result was a central reporting source of all activity that could then be connected to where it’s needed. With a clear picture of the complete sales funnel in one place, analyzing and interpreting data became much easier, and they could make more effective decisions that had a direct impact on campaign performance. Quickly realizing the value in their creation, wecantrack was founded to offer this solution to other publishers that want to understand all their data in a simple, easy-to-action way.
No tech knowledge? No problem!
Now, wecantrack has integrations with over 350 affiliate networks and marketing platforms, meaning once you are part of wecantrack you can simply turn these connections on and off without any technical knowledge or ability. The data from activated connections is aggregated and displayed in wecantrack’s affiliate dashboard and across its reporting suite. What’s more, with wecantrack’s integrations and tools, you can generate more sales, expand your reach and strengthen your brand. For example, ad network integrations allow you to pass transactional level data at a campaign level into traffic acquisition platforms such as Google Ad’s, Bing or Taboola and enable their bidding algorithms to continually improve and optimize campaigns, and help meet defined targets.
Integrate in minutes, with a 15-day free trial
wecantrack offers a 15-day free trial, with two months free when you take out an annual membership. Access this offer through the wecantrack plugin on Awin’s Publisher MasterTag page. When activated, wecantrack will send you its terms and conditions. Once accepted your trial account is ready to go. The 15-day free trial carries no obligation and no payment details are required to get started. Once the trial is over, wecantrack has a range of accessible plans, including a free option for small publishers.
How to switch on wecantrack in the Awin platform | Awin - YouTube
More details on wecantrack and how it works can be found on our Partner Success Center. To get started, simply log in to your Awin account and activate the plugin within your Publisher MasterTag.
The investment is a minority stake by Awin, and wecantrack will remain an independently-operated platform with publisher data remaining private on the wecantrack platform.
About wecantrack
wecantrack is a leading provider of affiliate conversion attribution software for publishers. With over 6,500 publisher websites making use of its technology, wecantrack helps publishers of all sizes to accurately track and attribute affiliate conversions to their marketing campaigns. wecantrack integrates with over 350 affiliate networks and marketing platforms, including Google Analytics, Google Ads, Facebook Ads, Microsoft Ads, TikTok Ads, BigQuery, Looker Studio and Zapier, making it easy for affiliate publishers to streamline their data and optimize their campaigns. With wecantrack's advanced technology and powerful tools, publishers can generate more sales, expand their reach, and strengthen their publisher brands. wecantrack is trusted by marketers worldwide, and its innovative approach has helped affiliates achieve impressive results and grow their business significantly.
For more information, please visit wecantrack.com.
