Since launching in 2012, theSkimm has become a trusted source for a community of millions of Skimm’rs by seamlessly integrating into their existing routines, fundamentally changing the way its audience consumes news and makes decisions. theSkimm's flagship product, the Daily Skimm, is still the fastest growing newsletter on the market, and its sub-brands have expanded to help this audience maneuver through life’s necessities – from news, to money, wellness, career, and recommendations.
As we come to the end of Women's History Month, we asked this female-founded company to share their thoughts, reflect on their experience and provide advice for other women in the industry.
What does Women’s History Month mean to you?
theSkimm makes it easier for millennial women to live smarter. Every day, we aim to consistently create content that helps women solve everyday problems with the best products year-round. We’re constantly looking for new ways to partner with other woman-owned brands, especially in the branded and affiliate spaces. theSkimm also provides educational content, from finance content to wellness tips. We also want to help women shop smarter and discover quality products – all while saving time (and money) along the way. We’re focusing on ways to guide women through big life stages like buying a home, landing a dream job, growing their families, and more.
What values are core to your company’s culture, and are these things you look for in an advertiser partner?
Our core values are Go Big, Be Humble, Work Smarter, Have Perspective, Elevate Voices, and Skimm Together. We aim to set ambitious goals, show gratitude, hustle every day (but enjoy the ride), take action to foster belonging and inclusivity, and always work as a team. We definitely look for these things in the advertisers we partner with.
Is partnering with other woman-founded companies a priority for your team? Are there any woman-founded advertisers you have a particularly valuable partnership with?
Yes! We strive to partner with other woman-founded companies to increase awareness and educate our audience. We want to diversify our partnerships and be as inclusive as possible. In the affiliate space we work with Deux, Yellow Owl Workshop, Free Period Press, and Tushy (among many others). We've also partnered with Lively, Andie Swim, Daily Harvest, Our Place, and Saie Beauty, among many others on the sales side.
Did you have any specific campaigns or opportunities for Women’s History Month, and how could advertisers participate?
As a company founded by and for women, we like to celebrate extraordinary women and their big wins all year long. And although women are at the top of their game, there are societal standards and norms that haven’t grown at the same rate. This Women’s History Month, we took it up a notch and created Scrap the Rules, presented by Fidelity and Lilly Pulitzer. All month long, we highlighted the women who are rewriting society’s rules and empowering future generations to play by their own. And inspired our audience to do the same — through an interactive timeline featuring trailblazing women from all industries, podcast episodes on the lasting impact of rule breakers throughout history and today, curated product and book guides, and more.
Do you have any advice for women in media?
Create connections, lift other women up, and share your experiences. When you join forces, there’s always a greater impact.
Interested in working with theSkimm? Please contact our publisher management team.
