Bring out the confetti and light a candle. GDPR turns one on May 25, and like most one-year olds, it’s yet to properly find its feet and hit its stride.
Among the trends resonating in marketing circles over the last 18 months, the DTC phenomenon has gained particular prominence. Kevin Edwards takes a look.
As ITP 2.1 moves out of beta, Awin calculates its exposure and seeks to recover lost commissions from advertisers who do not comply with the tracking policy.
Another day, another article shouting the death of a vibrant digital discipline. Kevin Edwards discusses our obsession with biting the hand that feeds us.
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