Awin Talks: 2019 affiliate predictions & industry collaboration debate

Among those predictions the trio debate:

• Amazon’s growth as an advertising platform that could mark a threat to the affiliate industry
• The increasing adoption of new web tax laws across several markets that indicate a desire to solve a perceived imbalance in the rates online businesses pay
• Why affiliates will be insulated from the trend for ‘digital deadheading’ thanks to their constant connection with consumers

Kevin then goes on to discuss the nature of industry collaboration amongs competing companies with two prominent figures from the UK: Acceleration Partners’ MD for EMEA Helen Southgate, and Optimise’s COO Nathan Salter. Together they debate why cross-industry collaboration is important, how it can help raise universal standards and what these initiatives might look like in practice.