Awin Talks: How SingleView is proving the value of affiliate marketing
About the episode
This month we’re chatting to R.O.EYE Founder Mark Kuhillow about the new partnership between his company and Awin.
In this month’s episode, R.O.EYE founder Mark Kuhillow explains how the idea for developing their attribution solution SingleView came about and the methodology used in determining how affiliates complement other digital channels. He also shares how brands have used it to focus their attention on those affiliates driving more incremental value. Read more about the partnership here.
Awin has used the market leading business intelligence tool Tableau for a number of years and Craig chats to Kevin about the company’s recent annual conference and the main topics that were discussed at the event. Craig also discusses how Awin is investing in business intelligence and how it’s being used to optimize affiliate campaigns and expedite additional insights, as well as uncover the impact of more macro topics like Safari’s ITP updates.
Finally, we touch on the recent GDPR and Facebook ruling from Germany that could be instrumental in defining the data controller/processor relationship.
