Awin Talks: Awin’s Chief Customer Officer chats to eMarketer

This week on Awin Talks, Kevin and Rob are joined on the podcast by special guest co-host Alexandra Forsch, President of Awin US and ShareASale. She joins from sunny California to tell us more about how the two platforms operate simultaneously in North America and how they complement each other well.

Alex also highlights the recent award wins at the inaugural US Partnership Awards, and puts a call out for votes from both advertisers and publishers for the upcoming mThink Blue Book Best CPS Network survey.

Our featured interviews on this episode offer a couple truly insightful perspectives on the state of the industry today.

First, we feature an interview that Awin’s Chief Customer Officer David Lloyd participated in recently with eMarketer’s Patty Soltis. David joined the Behind the Numbers podcast to talk about why affiliate is well poised to accelerate its growth in the current market, and how businesses can use it to build out their own marketing ecosystems.

For those in the UK, you can hear more from David in person at the PI LIVE 2022 conference in London on October 18. Be sure to join his session on the mainstage to hear how affiliate partners are providing value far beyond last click.

And Kevin will also be presenting at the conference on the same day, where he’ll share fresh insights from a new cross-industry survey he’s coordinated on the state of the UK market.

Finally, Rob sits down with Martech Record’s Michael McNerney to talk all things US. Mike’s online publication has been a vital source of insight on the evolving state of affiliate and partner marketing here in the US over the last few years. The two discuss how the idea of the idea for the business came about, what drew him to the affiliate world, and what his frequent conversations with industry experts tell him about where the industry is heading.