As we embrace the dawn of 2024, the new year provides a great opportunity to tackle new goals. 48% of people say improving their fitness is a top priority in the new year. (Forbes Health) As consumers look to embrace new changes, Active Junky aligns with the theme of "New Year, New You." Standing at the intersection of adventure and savings, Active Junky empowers consumers to explore new interests while earning cash back. Follow along as we explore how Active Junky combines meaningful rewards with self-discovery for shoppers.
How does Active Junky differentiate itself from competitors in the outdoor and fitness space?
Active Junky stands out from its competitors in the outdoor and fitness space due to several key differentiators:
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- Cash Back Rewards: We specialize in providing Cash Back incentives to users. We directly rewards users for their purchases in the sports, outdoor, fitness and health related categories.
- Content Integration with Cash Back: Our platform doesn’t just focus on transactions; we combine our offering of Cash Back with informative and engaging content. This dual approach allows users to not only shop, but also gain knowledge about products they’re interested in before making their purchase.
- Focus on a Specific Niche: Our targeted focus enables us to have a deeper understanding of the needs and preferences of our users.
- Simplicity and User-Friendly Experience: We deliver a simple user-friendly experience, which makes is easy for users to earn Cash Back and access content relative to their interests. We value our customer experience and make sure our Customer Service processes are catered to delivering the best experience possible.
How do you plan to inspire and motivate your audience to live a more active lifestyle through the new year?
We plan to inspire and motivate our audience in the new year through compelling content creation & collaborations. We will share inspiring stories of individuals who’ve embraced an active lifestyle and achieved their fitness goals through retargeting campaigns on social media. We will also continue to publish articles, videos, and guides that feature workout tips, outdoor adventures, and fitness-related information. And we’ve invested in influencer collaborations where we’ve partnered with figures in the fitness, sports, and outdoor industries to endorse the Active Junky platform and inspire their followers.
What are some benefits for advertisers working with Active Junky?
Advertisers working directly with us can leverage our platform’s unique features and audience engagement strategies to enhance their marketing efforts. When you work with us you gain exposure to a community of actively engaged users who are already interested in sports, outdoor activities, fitness, and health and these users are in the buying process. If they see content offered on these products or see a cash-back incentive, it can push these users to convert.
What unique benefits do you offer to advertisers, and how do these benefits contribute to their success on the network?
One of the biggest benefits of a partnership with Active Junky is working with the dedicated Account team. We’re a small business based in Colorado and Utah, and all our employees live and breathe the Active Junky brand. We’re a team of individuals that know the business and industry incredibly well and we’re dedicated to the success of our partnerships. The partnerships we’ve had the ability to create over the past 10 years in business are a testament to our team being highly invested in seeing your success.
What kinds of products and deals resonate with your audience?
Our users are interested in a wide array of products. Although our niche audience is very interested in all products that fit into their active lifestyles, they are also customers who are shopping for their homes, families, pets, and more. We often see users have an initial conversion through an active/outdoor-focused retailer, but then will start buying from partners that fall outside of the sports/outdoor categories. Site-wide or category-specific offers resonate well with our audience. Since outdoor gear can be higher ticket items, they like to see a variety of items included in a promotion rather than seeing a deal on one specific product.
What are some requirements you have for advertisers looking to form a partnership?
We have very few requirements to partner with us! We look for a CPA of 2% or more so we can pass at least 1% Cash Back to our users and we also require that we receive a payout on both new and existing customers. With that being said, the average Cash Back rate on our site is between 6-10% Cash Back so a baseline of 8-12% is recommended to ensure you’re competitive with other brands and retailers.
As we step into the new year, how do you plan to continue engaging and evolving your audience and their goals?
We’ve tested and optimized several different marketing strategies over the past few years including TV advertising campaigns, Influencer Campaigns through Social Media, traditional digital ad campaigns and more. We plan to continue to optimize and invest in those campaigns that bring in new users who are highly interested and passionate about sports, outdoor activities, fitness, and health.
If you're an Awin Group advertiser interested in working with Active Junky (Awin: 535729 | ShareASale: 865719), please speak to your account contact or email our publisher management team.
