How affiliate marketing's resurgence is giving big tech a run for its money
Written by Maura Reidy on
Adam Ross explores why affiliate marketing bucked the trend in 2020, with the industry putting on healthy 10% growth.
With the Awin Group growing by an even higher percentage, what are the reasons behind this endorsement of the paid for performance channel?
As presented at PI LIVE Global on May 13th, in this presentation you'll hear about the four main factors that have catalyzed change, and how the affiliate renaissance is being embraced in a variety of creative ways. Whether it’s big brands outsourcing innovation, mass media publishers employing a multimedia approach or a surge in interest from micro-SMEs, this session provides invaluable insight into the themes that are leading to the reinvention of the ultimate acquisition channel.
