Awin Partner Top 10s - In-store traffic drivers
Written by Charlie Row on 4 minute read
How can affiliates help drive customers into your physical stores? We share our pick of partners that can do just that for your brand.
The divide between physical and digital retail remains a challenging one for many advertisers. Stores are an invaluable asset. They provide customers with a chance to interact directly with products and give them the physical reassurance they lack from a pure ecommerce environment. But how can retailers join up their online marketing efforts with the goal of increasing footfall to their stores?
This month we take a look at a variety of affiliate partners who are using a mix of smart technology and intelligent rewards to support precisely that aim.
If you’re a current Awin advertiser and keen to find out more about each of these partners or want to work with them, simply click the link featuring their affiliate ID and it’ll take you through to their profile page on the Awin UI once you’re logged in.
Reward powers banking loyalty programmes for some of the world’s largest financial institutions, such as NatWest, Barclays and Amex. These partnerships mean retailers can target customers with personalised card linked offers (CLO) within banking apps to drive highly specific goals such as incentivising in-store visits.
Cheddar’s instant payments platform promises to revolutionise payments and cashback for consumers within its app. Using open banking data in the UK to provide a rich profile of users’ shopping behaviours, they allow advertisers to segment and target their ideal customers with relevant rewards.
Vouchercloud’s use of geo-targeting has delivered huge success for in-store retailers keen to send more customers into their shops. By setting up digital ‘geo-fences’ around a merchant store the Vouchercloud app can then send a relevant push notification to the user when they enter that pre-defined space, promoting an offer at the merchant’s nearby shop.
Partnered with top banks in both the UK and US, Cardlytics integrate ads and cashback rewards within these banks’ digital channels to target and incentivise specific customer behaviours, including driving more in-store shopping. With access to the spending data of millions of customer bank accounts, Cardlytics can support brands in driving incremental sales growth both in-store and online.
A data-driven customer loyalty platform that has pioneered shopping rewards solutions with a variety of major mobile networks and high street retailers. Thanks to direct partnerships with Visa and Mastercard, Airtime Rewards can instantly reward their members via their debit and credit cards. Plus their unique digital reward currency enables advertisers to provide rewards in the form of money off their mobile phone bill.
Fidel API is a global infrastructure platform that enables card-linked experiences globally. Their product provides merchants access to a wide variety of offers, publishers, audience demographics and cardholders across the world under one partner. They power partner programmes such as Avios (British Airways), MasterCard for Business, NextJump and more, and provide seamless access to transactional data to better understand shopper behaviours.
The Revolut app has 30m active customers in more than 20 countries. With a wide variety of ad placements and targeting options available within the app, Revolut can offer a choice of tactics for engaging with them and incentivising a variety of actions, both online and in-store.
Blue Light Card is the largest online and high street discount service for the NHS, emergency services and armed forces with 2 million registered members across the UK. They offer in-store discounts with a number of their partners and drive over £30m of in-store sales each week thanks to their integration with retailer loyalty apps or EPOS systems.
Already established as one of Awin’s key CSS partners, Shoparize also enable brands to drive customers into their stores using ‘Local Inventory Ads’. Customers searching for a product online via search can see within the listing if they are close to a relevant store to be able to collect the product they’re interested in buying.
With 29m members globally, UNiDAYS is the world’s largest community of verified students. Their use of geo-targeting to identify student campus locations in combination with email and push notifications means they’re able to target Gen Z shoppers with relevant and timely offers to maximise consideration and conversion for in-store promotions.
