Retargeting vs. Remarketing - What's the Difference?
Distracted consumers are the bane of a marketer’s life. They browse your website, click on something they like, add to basket and then simply disappear.
Affiliate Marketing
Using Awin's extensive platform data, our affiliate marketing articles provide indepth analysis and insights into the industry.
Posts
Optimising your Website for Mobile Use
Half of all internet traffic comes from smartphones, so if your website isn't optimised for mobile visitors, you could be losing potential customers and sales.
15 affiliate marketing stats in 2023 that show its value
Discover the value of affiliate marketing. On an anecdotal level, you may be aware of a trend or some changes happening in the business and marketing world.
Inbound versus aggressive marketing
Getting customers is the backbone of every business. However, as competition increases, attracting and securing custom is becoming more challenging.
How to organically grow your social media reach in 2018
2018 is likely to be another competitive year for marketers. We share how you can get ahead with your social media reach.
Attributing value in the affiliate channel
Rumours of last click’s death have been greatly exaggerated. For the best part of the last decade various industry commentators have said it’s a model that ill serves the complexity of the multiple digital touchpoints an average consumer may record on their way to clicking the buy button. For affiliate marketers this poses an obvious dilemma; last click is what our business is premised on, without it what are we left with? Very often this can be because there is a misunderstanding of what is meant by the ‘last click is dead’ statement.
Affiliate marketing growth accelerates as advertisers plough £1.6bn into performance channels
The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike.
Utilising conversion analytics for enhanced insights
As advertisers are increasing investment in the channel, it is inevitable their reporting needs become more sophisticated.
