Google restricts click trackers for Google Ads: Impact on Awin Publishers

Google has introduced changes to enhance privacy in Google Ads, affecting the use of click trackers. Starting from August 28th, 2023, only certified click trackers will be permitted in Google Ads. This prevents misuse of click trackers, vital for affiliate marketing. Non-compliance risks ad disapproval and loss of target audience.

Both Awin and ShareASale are certified, so your ads, conversions, and commissions remain secure. Although no immediate action is required on your part, it's essential to be aware of Awin's additional parameter for click trackers.  

If you started using click trackers after August 28th, 2023, you must update your Google Ads account settings with Awin’s new parameter to fully comply with Google's guidelines. By doing so, you'll ensure that your ads continue to perform well and adhere to the updated regulations. 

You can find instructions on adding the parameter and a list of certified click trackers in Google's official announcement. If you are concerned about your ads, consider switching to Awin links to maintain your customer growth and commissions. 

Understanding Google's click tracking services 

Google's click tracking services are designed to help advertisers monitor and analyse the performance of their ads in Google Ads. These services track clicks on ads, providing valuable insights into user behavior that can help optimise ad campaigns.

Google's click tracking services use a unique identifier called the Google Click Identifier (GCLID) to track clicks on ads. When a user clicks on an ad, the GCLID is added to the landing page URL, enabling Google to track the click and associate it with the specific ad and campaign. 

Data collected through Google's click tracking services allows advertisers to view detailed reports on ad performance. This includes the number of clicks, click-through rate (CTR), conversion rate, and cost per click (CPC). This information can be used to optimise ad campaigns by adjusting targeting parameters, ad copy, and bids. 

Google's certification programme for click trackers 

To ensure that third-party click tracking services meet specific standards and guidelines, Google has implemented a certification programme. Advertisers using click trackers in their Google Ads campaigns must use certified click trackers to avoid their ads being disapproved. Certified click trackers must clearly indicate the next destination after an ad click, allowing Google to verify the legitimacy of the tracking service.  

In conclusion, Google's click tracker restrictions emphasise using certified services for Google Ads campaigns. As an Awin publisher, use Awin and ShareASale's certified trackers and update your account settings to comply with guidelines, ensuring successful ad campaigns.