Boost your influencer marketing performance with flexible compensation options: Commission by ClickRef

In today's digital age, influencer marketing has become a vital component of any successful marketing strategy. However, collaborating with influencers and content creators can be challenging, particularly when it comes to tracking and rewarding their contributions effectively. This is where Commission by ClickRef comes in, offering advertisers a robust tool to simplify collaboration with subnetworks, providing you with more precise attribution reporting and optimisation for your marketing campaigns.

Commission by ClickRef is a feature of Commission Flexibility that allows advertisers to configure publisher commission rates based on ClickRef values. This new feature enables more effective collaboration with subnetworks such as influencers and content creators, allowing for different compensation based on factors like their followers, interests, and recognition. This approach leads to more impactful partnerships and improved outcomes. Additionally, the feature permits the setting of distinct commission rates for various traffic sources, such as ad placements, campaigns, or promotional spaces, resulting in more accurate attribution reporting and optimisation. 

Working with influencers is an efficient method for advertisers to reach new audiences, enhance brand awareness, and establish trust and loyalty among their target audience. Influencers have developed dedicated followings that value their opinions and expertise, making them a trusted source for recommendations. By partnering with influencers, advertisers can generate authentic and compelling content that resonates with their target audience, thereby increasing engagement and driving conversions. 

Furthermore, collaborating with influencers allows for a customised approach to influencer marketing, where advertisers can prioritise either the influencer's reach or their audience demographics, depending on their campaign objectives. This flexibility ensures that the collaboration meets the specific requirements of the brand. 

With Commission by ClickRef, you now have greater flexibility in commissioning publishers, enabling more efficient and effective collaborations with influencers and content creators. By compensating them differently based on their contributions, you can build stronger relationships and partnerships, ultimately leading to more successful campaigns. 

Not only does this feature simplify the commissioning process for publishers by automatically tracking and reporting ClickRef values, but it also boosts their revenue through differentiated commission rates and more accurate attribution reporting. 

In summary, Commission by ClickRef is an essential tool for simplifying collaboration with influencers, offering flexible commissioning options, and optimising attribution reporting for enhanced performance. By leveraging this tool, businesses can elevate their collaborations with influencers to the next level and achieve better results for their marketing campaigns. As influencer marketing continues to play an increasingly important role in advertising, it is crucial for businesses to embrace this strategy and forge authentic connections with their target audience. You should not miss this opportunity to drive the success of your marketing campaigns with Commission by ClickRef. 

This feature is only available for our Awin Accelerate and Awin Advanced clients. Please get in touch with your Awin contact to get started.