Data Privacy

GDPR was a once in a generation opportunity to rethink data protection laws across Europe.

Bring out the bunting and light a candle. GDPR is a year old on May 25th and, like most one-year-olds, it’s yet to properly find its feet and hit its stride.

What trends does Awin think will play out this year that could have a serious impact on the future viability of the affiliate channel?

Eight months on, privacy advocates have claimed one of the first major scalps on key provisions of GDPR. And they don’t get much more high-profile than Google.

Now that the dust is settling in the new age of GDPR-style data privacy, what have we learned in the weeks since the landmark laws came into effect?

As part of our commitment to assist our publishers, we have collaborated with competitor networks and platforms to release a joint statement about GDPR.

Any company that handles data has a legal duty to do so responsibly.

Awin has always taken its data protection obligations seriously, and will continue to do so under the new European legal framework.