Awin is proud to be sponsoring the Digital City Expo, a two-day showcase of everything the digital sector has to offer for ambitious and high-growth businesses.
Embracing the northern powerhouse, we are excited to chat with retailers, businesses and technology partners on how to leverage affiliate marketing strategy and build incremental ecommerce growth.
The expo
As the event’s Marketing Sector Specialist, Awin will be exhibiting in the main conference space. You can find the Awin team at stand 342 across both days of the show, where our brand, partner and SingleView specialists will be on-hand to answer your questions and advise on the best steps to growing your business through online partnerships.
Find out more about how Awin is helping clients to seamlessly integrate with new, innovative technology partners, how to generate revenue and customer loyalty through brand partnerships and how to leverage partner marketing.
Marketing masterclass
Featuring inspiring and actionable content across eight stages, you can immerse yourself with content from industry thought-leaders in tech, ecommerce and marketing.
On 10th March, day two of the expo, Awin will be leading a speaker session in the Marketing Masterclass theatre, hosted by Strategy Director, Alex Parmar-Yee.
This session is entitled: Move fast without breaking things: outsourcing ecommerce innovation through the affiliate channel
Ad tech is moving at a faster pace and with increasing complexity than ever before. For publishers and brands, the ability to keep up to date with all the latest developments often means taking huge risks; investing capital into new tech, re-skilling current staff, or acquiring solutions to stay one step ahead. But thanks to an influx of new technology partners into the affiliate channel, businesses can access cutting-edge marketing solutions on a risk-free performance basis without resource-intensive integrations. By outsourcing innovation to experts in their field, the affiliate channel can supply advertisers and publishers with the ad tech they need, on demand.
In this session we'll look to identify what's driving this new trend within the affiliate channel, highlight some examples of businesses taking advantage of these solutions, and what it could mean for the future of the wider industry.
