Affiliate marketing is often misunderstood - dismissed as a last-click, discount-driven strategy. In reality, this channel is a powerful driver of incremental sales, customer engagement, and long-term brand growth.
If you’re curious about how affiliate marketing can work for your business, join Summit and Awin on Thursday, 20th March, at 3pm GMT for an exclusive webinar designed to transform your approach. Whether you’re new to the space or trying to refine your strategy, this session will provide valuable insights to ensure you’re making the most of the channel.
What to expect
We’ll be challenging common misconceptions about affiliate marketing to highlight how businesses can use it effectively across the entire customer journey. Our expert speakers will explore:
- Why affiliate marketing is more than just discounts and promotions.
- The role of the channel in customer acquisition, engagement, and retention.
- Strategies to ensure your affiliate programme delivers incremental revenue.
- Real-world examples from brands achieving success.
By the end of the session, you'll have a clear understanding of why the affiliate channel is a must-have for any marketing strategy—and how to leverage it for sustainable business growth.
Meet the experts
🔹 Martin Corcoran (CEO, Summit)
Hosting the session is Summit’s CEO, Martin Corcoran. Leading one of the UK’s top performance marketing consultancies, Martin has extensive experience in helping brands maximise their digital strategies. As CEO of Summit, he has worked with major retailers and brands to drive measurable success through data-driven marketing approaches.
🔹 David Lloyd (Chief Customer Officer, Awin)
With a wealth of experience in performance marketing, David oversees Awin’s customer strategy, ensuring brands and publishers unlock the full potential of the affiliate channel. His insights into evolving trends and best practices will be invaluable to attendees looking to enhance their approach.
🔹 Immy Hussain (Head of Affiliates, Summit)
As a key figure in the affiliate marketing industry, Immy leads the affiliate division at Summit, helping brands craft strategies that drive measurable results. Expect actionable takeaways on how to make affiliate a core revenue driver.
Why you should register
Even if you're unsure whether affiliate marketing is the right fit for your business, the session will help you:
- Understand the true value of the affiliate channel.
- Discover how to implement an effective strategy tailored to your business.
- Gain insights from leading industry professionals.
You’ll also receive the full webinar content afterwards - so even if you can’t attend live, you won’t miss out.
Don’t let outdated perceptions hold you back. Register today and take the first step towards a smarter, more profitable affiliate strategy.
