Awin Talks: How app tracking took Very’s affiliate activity to the next level

This week on Awin Talks we’re joined by Nicola Hughes, Affiliates Lead at The Very Group, a UK-based online retailer with a thriving affiliate programme.

Nicola has worked at Very for many years in a number of different roles and that experience means she’s able to appreciate the impact successful affiliate partnerships can have across the business.

In 2020, recognising the increased prominence that Very’s ecommerce app was gaining with their customers, the retailer decided to install app tracking on its affiliate programme. The desire to understand more about in-app sales being driven by affiliate partners, and to reward those that were driving hugely valuable conversions made it a no-brainer.

Nicola discusses how the business came to this decision, the steps involved in setting it up in conjunction with Awin and what The Very Group learned about marketing partnerships since setting it live.

In addition, we learn more about the company’s broader approach to affiliate marketing, why it sees such value in the channel and discuss future plans.

If you’re interested in learning more about implementing app tracking across your own affiliate programme, please get in touch with our global strategic partnerships team.