Awin Talks: PI LIVE 2022 review & introducing RevWallet

The PI LIVE conference is always a great opportunity to take the pulse of the UK affiliate industry with thousands of brands, publishers, agencies and other businesses converging at the buzzing London event. 

 Publisher diversity, recession-proof marketing tactics, and brand partnerships were all on the agenda at this year’s affair, and in the latest Awin Talks episode Kevin and Rob discuss some of the key themes and topics that emerged. 

 Kevin shares insights from a cross-industry survey he co-presented at the conference, and Rob discusses some of the main highlights from Awin’s keynote session delivered by Chief Customer Officer David Lloyd. 

 This week’s podcast also sees us joined by PI LIVE’s founder and long-time industry veteran, Matt Wood.  

 Matt chats to Kevin about how his events have evolved in recent years and why he sees the US market as a great space to expand to. He also shares more on his decision to rebrand his company and merge the popular news publications Talking Influence and PerformanceIn under the new name of Hello Partner.   

 And Rob is joined by Pete James, Global Commercial Director at RevLifter, who drops in to discuss its new solution RevWallet.  

 RevLifter has established themselves as one of the industry’s most innovative technology partners and its new product promises to deliver even greater value to advertiser clients through the power of on-site personalisation. 

 Finally, Kev and Rob share news of award wins at this year’s Global Performance Marketing Awards (another Matt Wood creation!), and Kevin provides an update on Awin’s Peak Performance Tracker report which offers some useful Q4 benchmarking for clients and is now live to view on the blog.

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