In today’s competitive online marketplace, advertisers are constantly seeking more efficient ways to reach and convert customers. Enter ChaChing, an innovative ecommerce platform that’s changing the game by offering a unique, risk-free advertising model designed to maximize value for both shoppers and advertisers.
What is ChaChing?
Launched in 2023, ChaChing is a product-discovery platform available via both a website and app. It connects shoppers with millions of products from thousands of brands across various categories like cosmetics, apparel, electronics, and more. But what sets ChaChing apart is its cashback model. For every purchase made through ChaChing, shoppers receive a substantial cashback, ranging from 10% to 50% of the item’s price—much higher than typical cashback platforms. This creates a powerful incentive for shoppers to choose products featured on ChaChing over competitors.
How does ChaChing work for advertisers?
ChaChing operates on a cost-per-order (CPO) basis, which means advertisers are only charged when a sale is completed—no fees for clicks, views, or impressions. This performance-based model ensures that advertisers only pay for real results, significantly reducing the risk of wasted ad spend.
Here’s how it works: when a shopper purchases a product through ChaChing, the platform charges the advertiser a predetermined CPO fee. What makes ChaChing unique is that 90% of this fee is returned to the shopper as cashback, creating a win-win situation—shoppers get rewarded for their purchases, and advertisers benefit from higher conversion rates driven by this incentive.
Why advertisers should partner with ChaChing
- Guaranteed Sales, Zero Risk: ChaChing’s CPO model means you only pay for actual sales. There’s no risk of spending your budget on clicks or views that don’t convert into purchases. This performance guarantee is a significant advantage, particularly in a digital landscape where ad waste is a common issue.
- Protection Against Returns: One of the biggest concerns for online retailers is product returns. ChaChing addresses this by offering full refunds of the CPO fee if a shopper returns a product. This ensures that advertisers never pay for sales that don’t stick, further protecting their investment.
- Expanded Customer Reach: ChaChing’s extensive network of partnerships and constant promotion of new brands on its platform means that advertisers can tap into a broad audience they may not reach through traditional marketing channels. This exposure can help brands acquire new customers and increase market share without additional advertising costs.
- Minimal Maintenance: Advertisers can easily manage their campaigns through ChaChing’s self-service portal. The platform also supports real-time bidding (RTB) to determine product placement, similar to Google Shopping, but with the added benefit of fixed-CPA bidding strategies, ensuring that you only pay when a conversion occurs.
An efficient new approach to cashback marketing
ChaChing is more than just a cashback platform; it’s a revolutionary approach to ecommerce advertising. By eliminating ad waste and aligning the interests of both shoppers and advertisers, ChaChing offers a more efficient, performance-driven alternative to traditional online advertising models. For advertisers looking to maximize their return on ad spend (ROAS) while minimizing risk, ChaChing is a partner worth considering.
Interested in learning more? Contact us by email or check out our Awin account profile and discover how ChaChing can help you achieve your advertising goals.
"As an early hire at TikTok, I witnessed many brands achieve tremendous success. At ChaChing, we are at the start of an exciting journey. We'll soon be expanding into more verticals and using a data-driven strategy to deliver dynamic, real-time cashback to our consumers.
Our global team of just over 40 people has accomplished more in one year than would take 2,000 people at many big tech companies. This progress is a direct result of our mission-driven approach and unwavering commitment to helping our consumers every day.
Recently, we've introduced a Gold, Silver, and Bronze tiering system for our advertising partners. Naturally, we will prioritize our Gold advertisers who adopt ChaChing's best practices, and we fully expect these partners to achieve the same level of success as my early-adopting TikTok clients.
We encourage all partners to reach out to their Awin representative as soon as possible to find out their rating. This rocket ship is preparing for take-off."
Joel Williams, Chief Commercial Officer at ChaChing
