Treble-digit affiliate growth showcases Australian ecommerce
Written by Kevin Edwards on 2 minute read
With huge annual growth, the ecommerce landscape in Australia is being shaped by discounting and promotional events like Click Frenzy.
The power of Click Frenzy to connect with Australian consumers was once again underlined this year as brands fought it out for prime placements, with the volume of consumers clamouring to get online taking the site down for 15 minutes around the start of the day.
Elsewhere, buoyed by the spike in interest in online shopping on 13th November, Commission Factory and Awin posted treble-digit growth with many brands posting their best day’s trading across the networks.
Click Frenzy remains the pre-eminent retail event local to the Australian market, in which both native and international brands showcase their biggest and best deals. Trademarked by the eponymous company in 2012, the event is a 24-hour buying splurge offering flash sales, deep discounts and branded marketing opportunities.
Increasingly the range of promotions has been primed to draw in new customers as retailers shift their focus to attracting the right type of customer.
To coincide with the trademarked Click Frenzy event, a halo of other related events hosted by other publishers also invited retailers to get involved. These spin off events act as an additional boost to brands including Gymshark, Lookfantastic and Recreate Yourself, running affiliate programmes in Australia.
Boosted by new publisher partnerships and compelling product ranges from featured retailers, Awin witnessed 114% year-on-year sales’ growth with one sports brand tracking more than 50 times their usual revenue and commissions. Commission Factory also saw an impressive 60% growth in transactions tracked across its range of affiliate programmes
In response to Awin’s performance, Business Development Director, Sophie Metcalfe, said “this year we’ve seen some hugely impressive numbers from a variety of key brands which underlines the power of building compelling and long-standing publisher partnerships. With the ecommerce crowd well and truly warmed up, we’re excited to see what Black Friday will mean for the Aussie affiliate channel”.
