10 Tips to Boost Small Business Sales During Cyber Weekend

Black Friday and Cyber Monday 2023 are just around the corner, and as a marketer or small business owner, you're getting ready to make this year's sales the best yet. We'll walk you through ten tactics to create a specialised Black Friday marketing plan that will set your small business apart from your competition and on the path to success. 

 

1. Create a Specialised Black Friday Marketing Strategy

Before you dive into the Black Friday frenzy, it's important to have a well-thought-out plan. Define your goals, target audience, and unique selling propositions. What sets your Black Friday deals apart from the competition? Understanding this will be the foundation of your entire strategy. 

 

2. Ensure Your Website is Fully Optimised

A fast-loading and mobile responsive website is non-negotiable. Black Friday shoppers will expect a seamless experience, and if your website is slow or unresponsive, you risk losing potential customers. Test your site's performance on websites such as PageSpeed Insights to optimise your performance on both desktop and mobile. 

 

3. Reach Engaged Users with Email Marketing

Leveraging engaged users, you already have on your database with email marketing is a must. Create captivating subject lines, compelling content, and exclusive Black Friday offers personalised for them. Why not send teaser emails in the days leading up to Black Friday to build anticipation. 

 

4. Create a Buzz with Social Media Marketing

Your social media platforms are crucial for creating a buzz during the lead up to Black Friday and throughout the Cyber Weekend. Use engaging visuals, countdowns, and relevant hashtags to capture your audience's attention. Run paid ad campaigns to broaden your reach and target new potential customers. 

 

5. Launch an Affiliate Programme to Reach More Customers

To maximise the reach of your Black Friday promotions, consider leveraging affiliate partnerships. These partnerships can connect you with dedicated audiences of bloggers, influencers, voucher code and cashback sites and more. To get started, select a network like Awin, which boasts a vast pool of over 1 million affiliates to choose from. Awin's user-friendly platform includes a handy feature called Partner Discovery. The feature uses AI to provide daily recommendations on affiliates that align best with your brand, helping you boost your sales. The great news is that you only pay your affiliates with a commission once they've successfully driven a sale, ensuring that you only pay for results. What's even more beneficial is that you have control over the commission rates, allowing you to tailor them to your specific needs. For example, you can set commissions based on product type or the type of customers the affiliates bring in, whether they are new or existing customers. To determine which of Awin’s plan best suits your small business, take the quiz. 

 

6. Entice customers with Discounts and Promotions

During Cyber Weekend it’s important to offer significant savings, buy-one-get-one deals and bundled offers. Clearly communicate the value of your deals to entice shoppers to buy from you and not competitors. 

 

7. Build Excitement with Content Marketing

Create engaging content related to Black Friday and your products or services. Blog posts, videos, and infographics can help you connect with your audience and build excitement around your brand. Canva is a particularly useful tool to make easy professional designs. 

 

8. Retarget Interested Customers

Help to recapture lost sales with retargeting ads. Implement retargeting ads to remind potential customers who previously showed interest in your products but didn't complete their purchase.  

 

9. Drive Conversions with Social Proof

Potential customers trust the experiences of others. Showcase customer reviews, testimonials, and user-generated content to build trust and confidence in your Black Friday deals. You could even highlight successful past Black Friday promotions and satisfied customers. 

 

10. Ensure Your Customer Support Teams Are Prepped

Black Friday can bring a surge in customers and with that expect more enquiries. Make sure your support teams are well-prepared with all the information they need and can respond to queries in a timely manner. This is not only critical to support your Black Friday sales, but a seamless shopping experience can positively or negatively affect customers repeat purchasing. 

Ultimately, a successful Black Friday and Cyber Monday marketing strategy requires a specialised approach that covers all aspects of the customer journey. By creating a well-defined strategy, optimising your website, and using various marketing channels effectively, you can maximise your Cyber Weekend sales and ensure a successful online shopping experience for your small business. Ultimately, remember it's not just about offering discounts; it's about providing a seamless, engaging, and trustworthy experience that keeps customers coming back time and time again.