Awin Talks: Black Friday, personalizzazione, RevLifter

The latest episode of our podcast is now available on all platforms! 

We focused on this peak period, talking about Singles Day and Black Friday , since there are really many consumers already looking for the best offers of the month. 

Precisely for this reason we thought well about which guest to invite and the choice fell on James Maley, Head of Business Development of RevLifter , who told us how their personalization technology is helping retailers to approach users, offering them the right offers , at the right time.

Our Product Marketing Manager, Ed Chaput, also gave us some updates and revealed a preview of one of the new technology partners that will soon be available through the Awin MasterTag.

Finally, Kevin, Craig and Rob talk about the sector awards, the IPMA and the PI LIVE 2019 event , but also about the recent decision of the Advertising Standards Authority on affiliation.