Problem:
Dyson Nordics, a self-service client, faced the challenge of reaching their internal goals and gaining market share in their e-commerce business. This challenge was crucial as it directly impacted Dyson's competitiveness in the market and their ability to achieve their business objectives. Without additional support and strategic partnerships, Dyson risked falling behind competitors and missing out on growth opportunities in the rapidly evolving e-commerce landscape.
Objectives:
- Increase sales: Dyson Nordics aimed to significantly increase sales within their e-commerce business to meet their internal goals and gain market share.
- Expand partnerships: Dyson Nordics sought to establish new partnerships within the Awin platform to broaden their reach and attract new customers.
- Enhance order value: Dyson Nordics aimed to improve the average order value of their sales to maximise revenue and profitability.
These objectives were achieved through a collaborative effort between Dyson and Awin. By setting targets and launching new partnerships across local student partners, loyalty platforms, employee benefit portals, CSS partnerships and influencers within the Awin platform, Dyson was able to expand its reach and attract new customers. Additionally, by adding Awin’s new managed service package, the Dyson team received expert support and guidance to optimise their affiliate marketing strategy and drive significant sales growth.
A key objective was the enhancement of sales performance. By leveraging Awin’s managed service package, Dyson was able to achieve a substantial increase in sales within the first 6 months, exceeding expectations and positioning the brand for continued success in the competitive e-commerce landscape. This focus on sales growth addressed specific customer challenges related to market share and revenue generation, aligning with industry trends favouring strategic partnerships and performance-driven marketing strategies.
Results:
- Sales Growth over first 6 months:
- Dyson SE: +421%
- Dyson FI: +626%
- Dyson NO: +308%
- Dyson DK: +293%
2. Order Value Increase over 6 months:
- Dyson SE: +428%
- Dyson FI: +721%
- Dyson NO: +294%
- Dyson DK: +302%
The overall increase for Dyson Nordics with the service package over 6 months:
- Sales: +399%
- Order Value: +406%
Key Takeaway:
The successful collaboration between Dyson and Awin demonstrates the importance of strategic partnerships and expert support in achieving significant sales growth and market share expansion in the competitive e-commerce landscape. By leveraging Awin's platform and managed service package, Dyson was able to exceed their sales targets and enhance their order value, positioning the brand for continued success in the Nordic region.
Dyson has extended its partnership with Awin following a successful 6-month test period, now benefiting from continuous opportunities and optimisation strategies tailored to their KPIs. Awin consultants manage all partner communications and negotiations, allowing Dyson's e-commerce management team to focus on on-site optimisation and other marketing initiatives. Additionally, strategic planning and exposure bookings are aligned with Dyson's goals, ensuring a cohesive and efficient approach to affiliate marketing.
Affiliate marketing is a cost-effective and performance-driven channel for e-commerce businesses thanks to strategic partnerships and data-driven optimisation in achieving sustainable growth and success. As the e-commerce landscape continues to evolve, the partnership between Dyson and Awin highlights the importance of agility, innovation, and collaboration in driving business success in the digital age.
