Lasting partnerships that deliver more sales and revenue

With unlimited partnership opportunities online, how do you identify the best ones for ecommerce growth?

As a business, Awin's defining metric is to create more active, lasting partnerships that deliver sales with strong conversion rates. And with so many partnership opportunities, it’s imperative recruitment is efficient and effective. Reducing the time taken to recruit frees up time to focus on strategic tasks that can nourish these relationships or allow users to increase their recruitment rate, resulting in a higher number of partnerships. Whatever the outcome, it is vital that quality is not sacrificed for speed.

Recent developments like Awin’s Publisher Recommendations solution have slashed the time taken to identify valuable publishers, creating high-converting, revenue-driving partnerships. And since 2021 began, Awin has created 67,365 partnerships powered by our suite of offerings:

• Publisher Recommendations: Released in March 2022, over 8,000 partnership invitations have been issued using Awin’s Publisher Recommendations tool, resulting in 23,582 recommendations, 8,058 transactions from these partnerships and $1.6m revenue.
• Publisher Catalogs: Currently spanning 11 categories, these catalogs on the top and most exciting partnership opportunities are produced quarterly by our in-house experts for a rich, visual means of learning about new partners relevant to specific sectors. In the first six months of 2022 alone, publisher catalogs have resulted in $933k advertiser revenue.
• Tech Partner Directory: Awin's searchable directory of tech partners contains direct links to contact forms so partnerships can be forged at speed. Often these solutions require a commercial agreement and due diligence, and the contact forms expedite this process. So far, in May and June, advertisers have sent 65 inquiries to tech partners they’re interested in connecting with.
• Brand-to-Brand Partnerships: Our brand partnerships solution supports account setup, tracking links and reporting, all within the Awin dashboard. With three different types of campaigns, there are endless opportunities for exploring program growth for any brand. From January to June 2022, brand-to-brand partnerships have delivered over 55,000 sales across 200 relationships, resulting in $800k+ advertiser revenue and over $650k+ advertiser commission payments.
• Awin Report Power 100: This industry-first publication profiles 100 of the most exciting partnerships on our global platform across every market and sector. Spanning 17 different promotional types, the Power 100 generated $4.5bn in revenue and 53m sales for 7,465 brands in 2021 alone.