The future of affiliate and partner marketing

2020 will forever be known as the year that ignited ecommerce for the next decade, as businesses sought refuge from the COVID-19 crisis in online spaces. With coronavirus forcing brick-and-mortar stores to close, businesses were confronted by the most hostile trading conditions they had ever faced. Challenged by this profound disruption, affiliate and partner marketing provided a means of helping them adapt to unique circumstances.

Now on the other side of 2020 and with a global pandemic almost behind us,
Awin is exploring how the channel will continue to drive ecommerce.

Welcome to the future of affiliate and partner marketing.

• App tracking advantages make its adoption a must: With over $120bn spent via apps in 2020, app tracking is no longer a nice-to-have for affiliate programs. It’s a must. We’re describing the scope of the opportunity here and why all parties stand to benefit.
• Unlocking the value of marketing activity: COVID-19 amplified retailers’ needs to not only measure how many sales their marketing activity generates, but the value of the activities themselves. How you do that is the million dollar question.
• Redesigning the channel for small businesses: There is a surging appetite for partner marketing in the micro-SME and startup space right now. These small businesses will supply the next generation of brands, and affiliate partnerships can fuel their growth. But to do so, it needs to be rebuilt from the ground up.
• Why affiliate’s adaptive model means it will thrive in the new normal: Uncover a compelling argument for why our channel’s flexible heritage makes it a marketing model fit for a world prone to change and constant disruption.
• Revitalizing industry standards benefits everyone: This decade promises to be a busy one for affiliate marketing with growing interest and increased investment. But it’s critical we not let our standards slip in the process.
• Outsourcing innovation can keep you one step ahead: Access to cutting-edge martech solutions has never been easier thanks to a network’s ability to house them within their own software stack. For Awin, this approach leads the way when it comes to digital marketing innovation.

Explore these topics in-depth as they represent the shape of things to come from Awin and the affiliate industry.

Awin is a marketing technology platform, providing an open marketplace for businesses to create any type of acquisition partnership.  Start leveraging Awin today to grow sales, expand customer reach or strengthen your brand