Affiliate value in the age of customer disloyalty
Written by Robert Davinson on
With the proliferation of choice the internet now offers consumers, the concept of brand loyalty has undergone a radical transformation in recent years.
Increased competition across a range of sectors has empowered customers and made it harder than ever for brands to rely upon their loyal customer.
At the same time, consumers have a maze of shopping options that are overwhelming. Faced with this paradox of choice, online consumers are turning to affiliate services to help them navigate the multitude of retailers they can now buy from.
From influence and inspiration, to comparison and conversion ... a multitude of affiliates are playing a huge valuable role in helping shoppers steer their way through the e-commerce journey and find the right product for them.
In this webinar, Rob Davinson from Awin’s global strategy team discusses the topic of consumer disloyalty and provides a selection of illustrative case studies demonstrating how affiliate partners are providing this value to brands around the world.
