Awin Talks: Golden Quarter Special - Black Friday, Singles' Day & Click Frenzy
It’s Q4, the peak trading period for many online retailers and affiliates.
Market Insights
As the largest global affiliate network, we offer unparalleled access to our whitepapers, sector trends and editorial publications. It's our mission to provide the most comprehensive affiliate marketing insights you'll find anywhere online.
Posts
Awin Talks: US data law discussion, worldwide ad spend figures, gaming reviews on TripAdvisor and Amazon
In episode four of our global Awin Talks podcast, Kevin interviews US digital media attorney Gary Kibel.
US back-to-school shopping trends recap
Last month, we analyzed major learnings from the 2017 back-to-school season across Awin and ShareASale to share key insights and shopping patterns to help optimize client activity during this time. With this year’s back-to-school shopping period officially behind us, we’ve studied the latest Awin and ShareASale network data to report on key shopping activity and trends for 2018.
The decline of third-party tracking?
Following September’s launch of Apple’s new version of Safari, the industry saw a direct challenge to how it has traditionally tracked sales.
Advertiser basics for running an affiliate program
One of the key USPs of affiliate marketing is the payment model. Traditionally, this has been a ‘last-click wins’ commission per acquisition (CPA) model.
Awin Talks: Interview with Matt Wood, GDPR update, Snapchat stunts Facebook’s teenage growth
As the release of ITP2 draws closer on Safari, publishers need to know which of their advertisers will be affected.
Why affiliate marketing can save the internet
The online advertising industry and wider internet experience are under scrutiny like never before.
How brands can leverage top influencers to tap in to new markets
From launching in an overseas market to accessing an elusive demographic, influencers play a key role in helping brands get in front of the right audiences.
US back-to-school shopping trends
Affiliate marketing is booming. Part of the reason for its success is the ability of publishers to react and adapt to emerging consumer trends. Back-to-school season is a prime shopping time in the US as a change in routine encourages spending.
Awin Talks: Globalization panel discussion, ITP tracking update and new coupon (voucher) attribution tool
In this edition of the Awin Talks global podcast, Global Strategy takes a look at the latest GDPR rulings in the media.
Facebook and the GDPR: What it means for the affiliate industry
As we enter a new age of privacy, we see companies fundamentally assess how consumers are tracked and what information is shared online.
How affiliate marketing can enhance influencer marketing
Influencer marketing has grown in popularity and become significantly more mainstream over the past 12 months.
