The ability to expand and thrive in international markets is crucial for businesses looking to grow their influence and customer base. Awin is at the forefront of accelerating such expansion, empowering companies to globalize their marketing efforts through the affiliate channel.
A new partnership between Awin and Fanli, a leading Chinese cashback publisher and affiliate marketing agency, underscores this mission by paving the way for international advertisers to access the lucrative EU and US markets.
What is the goal of the partnership?
Fanli can leverage Awin's extensive global network to facilitate the international growth of Chinese advertisers. By doing so, it will create a host of new opportunities for Chinese businesses to connect with a broader audience and achieve success on a global scale.
How will the partnership work?
Fanli will act as an agency for the Chinese advertisers with whom they already have established relationships and trusted networks, and who are interested in expanding beyond the Chinese market.
In this role, Fanli will serve as the intermediary between Awin and the advertisers, facilitating their onboarding onto Awin's platform and managing their programs to varying extents.
This partnership marks a significant milestone for both Awin and Fanli. It is Fanli's inaugural venture into working with an overseas affiliate network to help their clients develop affiliate channels outside the Chinese market.
The high potential for collaboration
We at Awin are proud of our extensive track record in helping advertisers and publishers expand into new markets.
Recently, we helped sports equipment retailer Padel Market connect with audiences worldwide in markets like Spain, the UK, Italy, and Sweden, where 94% of customers were new.
Similarly, after finding success in the UK, sustainable deodorant brand Wild used Awin to launch a highly successful second affiliate program for German customers, further expanding its reach with impressive results.
Awin has a vast and diverse network of publishers, providing an untapped network for Chinese advertisers. The Fanli partnership highlights the power of global connectivity in the affiliate marketing industry, and the immense potential for international growth via Awin.
