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Frequently Asked Questions about Awin’s Conversion Protection Initiative

Written by 1 minute read

Awin’s Conversion Protection Initiative (CPI) has inevitably provoked a lot of questions from affiliate marketers. Awin’s CEO answers some of the most common ones in this video interview.

Since unveiling our new initiative aimed at improving affiliate tracking standards we’ve collected numerous questions from our customers on how it will work and what it signifies for the industry. 

In this special interview with Awin’s Global Head of Product Marketing, Yasmeen Hussain, Adam Ross sheds light on the Conversion Protection Initiative, the mechanics behind it and how it will affect customers. 

We’ll also be adding more questions and answers to this page on an ongoing basis in response to other common queries that arise. So, keep it bookmarked as a useful resource for everything CPI-related.