Closing the ShareASale door, opening Awin’s opportunities
2025 marks the beginning of an exciting chapter for new and existing customers. The increasing demands of the channel means we need to provide you with a feature-rich, scalable, single solution that meets your evolving needs when it comes to running an affiliate program. The ShareASale to Awin platform upgrade gives you just that and help set you up for long-term success.
But what does that actually mean?
- Higher quality partnerships with built in compliance
- Smarter, data-driven tracking for better accuracy
- Improved reporting and commissioning tools
- And additional features, functionality and support to better manage and scale your affiliate activity
It’s all about more control, more insights, and more growth for you. Awin takes your success to the next level!
What do I need to know as a current ShareASale customer?
All customers to begin upgrading end of Q2
Starting at the end of Q2, all existing ShareASale advertisers and publishers will begin upgrading to the Awin platform. Good news, no action is needed from you to get started. Unlike a traditional migration, this doesn’t require any technical work or heavy lifting on your part – it’s a true upgrade!
Here’s how it will work:
- You should already be receiving emails from us to get you prepped and ready for the move. These emails include training materials, access to webinars and more.
- When the time comes to upgrade, we will email you letting you know the process has started. And once your new Awin account is ready, you will receive another email inviting you to access the Awin platform. Exciting! Once you’ve logged into your new account, you’ll get a helpful walkthrough of the platform to immediately take advantage of all the enhanced features now available at your fingertips.
- And last but not least, you’ll continue to receive best practice guidance and recommendations from us as you get acclimated to Awin.
I am a ShareASale merchant…
You don’t need to install new tracking, we’ll automatically switch that over for you. Your publishers will also be moving in tandem with your upgrade, ensuring no gaps during this transition.
Click here to discover more FAQs on our Advertiser Success Center.
I am a ShareASale affiliate…
No need to worry about swapping out tracking links or re-joining your ShareASale advertisers’ affiliate programs on the Awin platform, we’ll automatically move your relationships to your Awin account in tandem with their transition. And if you already have an Awin publisher account, you can use existing login credentials.
Click here to discover more FAQs on our Partner Success Center.
Want to learn more about the upgrade journey? Watch our advertiser, agency and publisher webinar recordings, which explore process in greater detail and answer frequently asked questions!
ShareASale platform closing by end of 2025
Once all ShareASale users have successfully upgraded to the Awin platform, by end of 2025, the ShareASale platform will close. You’ll no longer be able to access your ShareASale account, so we recommend downloading any historical reporting you want to keep for your records.
We’ll keep you updated throughout this transition so you’re the first to know what exactly is happening when.
What do I need to know as a future ShareASale customer?
All new customers are to directly sign up on Awin – where you’ll get everything you want from ShareASale, and plus a lot more!
What should I look forward to on Awin?
We’re upgrading you to Awin to provide a dependable, future-proofed platform to take your affiliate campaigns to the next level. In 2024, 34 new features were launched on the Awin platform to better support our customers’ affiliate channel needs. Highlights include:
- Automating time-consuming tasks like finding partners and promoting your promotional spaces with AI-powered partner recommendations and profile descriptions;
- Identifying growth opportunities to outperform your competitors with our Competitor Benchmarking report;
- Quickly building tracking links on the go with our highly-requested Awin for Publishers App;
- Creating better relationships with your partners and improving budget allocation by customizing your attribution rules with our Attribution Manager;
- Improving tracking accuracy with our Chrome Attribution Reporting API and an update to our Magento plugin.
And there’s a whole lot more to look forward to in 2025. Game-changing features are being developed to continue supporting your goals. Bookmark Awin’s Seasonal Releases hub to be the first to know when they drop.
As we move forward with this exciting transition, we’re committed to ensuring a smooth, seamless experience for you. The shift to Awin is designed to empower your affiliate activity with more control, enhanced features, and greater scalability for long-term growth. Together, we’ll unlock new opportunities, drive performance, and set your affiliate activity up for success in the years ahead. Stay tuned for more updates, and we look forward to supporting your journey with Awin!
Adam Weiss,
President, North America
