The event, hosted by Rising Media, Inc. and Geno Prussakov, brings together brands, affiliate marketers and solution providers to hear performance marketing insights and engage in business-to- business networking.
We are thrilled to present three speakers representing the Awin Group at AM Days:
Alexandra Forsch, VP Awin US | Keynote Panel: Performance Marketing in 2018 - Insights from the C-Suite
Thursday, May 17 at 8:35am, South Pacific C
Join us as we sit down with high level representatives from the major affiliate networks and SaaS Platforms to discuss their views on the hot button topics in the industry. We’ll take a look back at lessons learned in 2017 and early 2018, and explore their views on the challenges and opportunities in the Performance Marketing industry in North America and worldwide as now and looking ahead.
Sarah Beeskow Blay, VP ShareASale | Mass Media = Mass Opportunity
Thursday, May 17 at 1:30pm, South Pacific D
All too often advertisers get tunnel vision looking only at quick money partners and lose out on long tail revenue wins. Or get affiliate fatigue and develop the notion that "affiliate" takes the form of only one type of website or promotion. Let's turn that bus around during our 45 min together! A fresh crop of publishers are hitting the scene - traditional and emerging media players are looking at affiliate marketing to drive new revenue. In this session learn how and why mass media publishers are utilizing affiliate marketing, the impact of those partnerships for advertisers, and how you ensure you don't miss out on this opportunity.
Jeannine Crooks, Partner Acquisition & Development Manager at Awin US | Research-Revealed Strategic Opportunities in Affiliate Marketing
Wednesday, May 16 at 1:05pm, South Pacific C
In the annual 12 billion industry of affiliate marketing, understanding each facet of a given opportunity can translate into significant revenue. In this session we will review the latest research to highlight current conditions of the global affiliate marketing industry. By studying both the big questions of how big is the industry, what kind of ROI can advertisers expect, what is the lifetime value through affiliate marketing and the smaller questions of the shopping differences between countries, mobile performance by vertical, the incremental value of coupon affiliates and how smart advertisers can refine their program to maximize revenue results.
We're also hosting two roundtable discussions you won't want to miss:
Sarah Beeskow Blay | Lunch with Speakers Table 3: Leveraging Influencers
Wednesday, May 16 at 12:00pm, South Pacific EF
The emerging and growing category of influencers and content bloggers continues to become a cornerstone of any retailer’s digital marketing strategy. ShareASale's Sarah Beeskow Blay will be talking about how influencers can fit into your affiliate strategy and how to leverage their reputation and connections to gain brand exposure in the channel.
Alexandra Forsh + Jeannine Crooks | Lunch with Speakers Table 6: GDPR for US Merchants
Wednesday, May 16 at 12:00pm, South Pacific EF
Coming in to effect May 25, 2018, the GDPR represents a once-in-a-generation change to the way personal data is regulated in the EU, replacing existing legal framework that did not foresee the rapid increase in the use of personal data by businesses that has become commonplace in the last 20 years. Awin's Alexandra Forsch & Jeannine Crooks will be discussing what the GDPR is, the impact for retailers, and best practices for remaining compliant.
