To say Q4 is going to be important to retailers this year is the very definition of an understatement. Even before the horrible year that 2020 delivered, the last quarter was well established as the ‘do or die’ time when sales targets were either smashed or squandered... Singles’ Day, Black Friday, Christmas and other local sales events all packed into one crucial sequence of months.
This year we can add to that mix the delayed launch of Amazon’s Prime Day (now in October), a second wave of the pandemic and accompanying lockdown restrictions, retailers with huge piles of unsold stock, and consumers in desperate need of discounts to make their money go further.
During this webinar, Awin Global Strategy Director Kevin Edwards and our panel of industry experts uncover what we’ve learned from the year so far, untangle the various obstacles and opportunities that Q4 offers our partners, and how it can help inform our e-commerce strategies for the all-important coming months.
Our esteemed panel of experts:
- Tricia Meyer, Executive Director at the Performance Marketing Association
- Bill Fisher, Senior Analyst at eMarketer at Insider Intelligence
- Tomas Seliokas, Solution Consultant at SimilarWeb
For more information on our panelists and their companies, please contact them by clicking on their name above, or email Kevin Edwards.
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