Publisher Spotlight: 55haitao
Launched in 2011, 55haitao is on track to earn $250 million in sales for 2016, and currently has over 1 million active users who visit the site for exclusive deals and browse the #1 cross-border forum to share where, how and what to buy overseas.
Why 55haitao?
55haitao has discovered that Chinese consumers look to purchase overseas for three reasons:
- Authenticity: Purchasing through Chinese retailers presents the risk of buying counterfeit products.
- Price: Products imported into China are heavily taxed, which can make them 2 to 3 times more expensive than in the US or Europe.
- Products: Since many retailers view China as a market to sell their unsold inventory, purchasing overseas grants Chinese consumers access to a greater variation of products for the brands they love.
With this in mind, 55haitao provides their user base with the tools necessary to help them make an educated purchasing decision, specifically through building brand awareness on their forum and newsletters, as well as through Chinese social media platforms such as Sina Weibo and WeChat.
What’s Next?
Single’s Day – China’s largest one day shopping event takes place on November 11th offering advertisers a unique proposition to target Chinese consumers with huge deals and boast strong sales.
As a day created for singles to ‘treat themselves,’ the holiday saw remarkable online sales in 2015, and with its growing popularity in the US and Europe, as well as an increased number of Chinese consumers purchasing overseas, the day will undoubtedly be a success in 2016.
With hundreds of US and UK brands already on board, learn how your brand can participate in Single’s Day promotions and email the Account Management team at am@dealam.com.
Additionally, learn how you can be involved in celebrating 55haitao’s 5th anniversary celebration on October 10th!
Interested in partnering with 55haitao? Please contact Rick.
