This collaboration signals a significant milestone, offering Awin advertisers a seamless opportunity to integrate BrandSwap's innovative gift with purchase (GWP) technology into their ecommerce platform, helping them to seamlessly enhance their online shopping experience with the inclusion of (free) gifts and rewards.
The integration of BrandSwap into Awin's MasterTag empowers advertisers globally to launch scalable brand partnership campaigns within minutes using BrandSwap’s express activation. Here’s how:
- Activate the BrandSwap MasterTag plugin and sign up to their express platform.
- Select your retailer rewards from the BrandSwap advertiser library.
- Choose your gift with purchase widget placement.
- Preview how the retailer rewards will be displayed on your site.
- Click ‘Submit’.
BrandSwap’s innovative technology is available across Awin and ShareASale in all global markets.
The gift that keeps on giving
Gift with purchase is transforming the online shopping experience for customers and advertisers alike. By seamlessly incorporating a gift with purchase reward mechanism, Awin advertisers can enhance their shopping experience, increase potential lifetime value, and boost basket completion rates. Customers are more likely to complete their purchase to redeem enticing third-party retailer rewards, benefiting both advertisers and consumers.
BrandSwap's technology enables Awin advertisers to leverage their first-party data effectively and promote non-competing retailer rewards across the entire customer journey. For instance, an electrical retailer specializing in kitchen products can entice shoppers with a complimentary food box offer on the product landing page. While the offer cannot be redeemed until the order confirmation page, the retailer is able to drive purchase intent earlier in the customer journey.
Beyond enhancing the shopping experience and elevating basket completion rates, advertisers also have the opportunity to monetize their brand partner promotions. Advertisers receive commission-based payments from promoted advertisers for successful retailer reward referrals, enabling them to generate additional incremental revenue.
About BrandSwap
BrandSwap's mission is to make retail media, and brand partnerships, accessible and straightforward for a wide range of advertisers. Awin advertisers can partner with BrandSwap at no upfront cost and can earn a commission per sale.
BrandSwap have also added an advertiser BCorp categorization into their advertiser reward library to make it easier for their host clients to identify partners that might meet, or share, their own ethical standards.
BrandSwap is available to advertisers in any market, ensuring inclusivity and accessibility for brands worldwide. BrandSwap also offers BrandSwap Express, which is a self-serve platform, and BrandSwap Plus for larger ecommerce retailers.
Lee Metters, Client Partner for Brand Partnerships at Awin, expressed his enthusiasm about this partnership: "We're thrilled to collaborate with BrandSwap as an Awin preferred service provider. Their plug-and-play technology is the ideal solution for any brand looking to enhance their partner marketing efforts with a Gift with Purchase reward mechanism. We've witnessed tremendous success with Gift with Purchase brand partnerships, and now, thanks to BrandSwap's technology, brands of all sizes can offer their customers thoughtfully selected, value-added rewards at scale."
Commenting on the launch of BrandSwap Express, Ryan Kliszat, Co-Founder and CEO, says: “A big problem in launching brand-to-brand partnerships is that it can be seen as technically challenging and time consuming. Often meaning that a brand partnerships campaign can get lost against a retailer’s many priorities. BrandSwap takes this pain away and is focused on making brand partnerships super easy, and truly plug-and-play, so that anyone can unlock the vast opportunities, and achieve a great ROI. BrandSwap Express has been designed to bring the benefits of large retail media to any retailer, while we have honed our Plus service to the needs of larger enterprises.”
To learn more about BrandSwap and unlock the potential of your brand partnerships, please get in touch with our Brand Partnerships team here.
