Among the trends resonating in marketing circles over the last 18 months, the DTC phenomenon has gained particular prominence. Kevin Edwards takes a look.
As ITP 2.1 moves out of beta, Awin calculates its exposure and seeks to recover lost commissions from advertisers who do not comply with the tracking policy.
Another day, another article shouting the death of a vibrant digital discipline. Kevin Edwards discusses our obsession with biting the hand that feeds us.
In Internet Retailer's Technology Focus Report, Awin US president Alexandra Forsch shares how affiliate marketing is the solution to the digital ad crisis.
The California Consumer Privacy Act promises to bring significant change to the way some businesses collect and use personal information from consumers.
Awin offers nine different reports to help publishers better understand their performance. First, we review the basic reports available in the interface.
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