Awin Talks: Coronavirus and its impact on the affiliate industry, Awin Access discussion, and an interview with Furloughed Foodies
About the episode
We look at the key e-commerce and affiliate trends we’ve tracked during the COVID-19 pandemic, as well as discuss Awin Access and interview Chloe Hall.
The global lockdown has had a profound influence upon how people are shopping, accelerating the adoption of e-commerce, and introducing huge groups of new users to online consumer options.
At Awin, we’ve been tracking some substantial changes across specific sectors and verticals in the last month, and Craig interviews our client partner team to find out more about these on this month’s episode. Joelle Hillman and Alex Parmar-Yee join him to reveal some of the top trends and what they tell us about changing consumer habits.
Kevin then speaks to Awin’s Global Operations Director Peter Jack to quiz him on Awin’s new Access initiative. Access was launched in the UK at the start of the year as a means of providing smaller businesses and entrepreneurs with a low cost, low hurdle means of starting an affiliate program.
With the facility soon being rolled out into our DACH and Benelux markets too, this has the potential to provide invaluable support to smaller businesses across Europe at a time of great difficulty.
Finally, Rob spoke to Chloe Hall, usually RevLifter’s Marketing Manager but currently throwing her efforts into the new initiative Furloughed Foodies London. The organization’s aim is to provide a means of furloughed workers in the UK supporting hospital workers with homecooked food during a time when many of them don’t have the time or energy to feed themselves properly. It’s a great initiative and one that is helping fuel key workers in their fight against the coronavirus.
In addition to all of that, Rob, Kevin and Craig discussed the implications of Amazon’s latest changes to its own affiliate program* and highlighted some of the great insights and content that currently features on the Awin coronavirus hub.
*A link to the record of Amazon’s changes to its affiliate commissions, as mentioned on the podcast, is available here.
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