Qatch, founded in 2020, addresses the issue of overwhelming choices in online shopping by generating interactive, shoppable content via text message that is unique to each shopper based on their style quiz on Qatch and weekly product ratings. By meeting consumers where they are – which is on their phones – in a fun, friendly and playful way, Qatch overcomes the agony of choice and present products that the algorithm thinks the customer will love without overwhelming them.
We sat down with CEO and co-founder Nicole Phillips-Bastian to learn more about Qatch and what they look for when working with advertisers.
How do your personal experiences shape the vision and mission of Qatch?
I’m an attorney with a decade of experience, have worked for luxury brands, and still sit on the New York City Bar Association’s Fashion Law Committee. During my time advising clients, I realized there was a major disconnect between data solutions brands were leveraging and data consumers were willing to share with brands to make their experiences more personal. I could not find a solution that solved a problem for both the shopper and the brand, so I decided to build it.
How does your company differentiate itself from competitors in the affiliate space?
SMS is the best billboard money can buy today and we're introducing brands and products to our loyal user base of 100K members. By sending only 5-10 products each week, advertisers are guaranteed to be seen by the shoppers we target for them – and not lost among a sea of products. Moreover, brands benefit from our 28% click-through rate, which drives that pre-qualified shopper right to the PDP for efficient promotion.
Why should advertisers work with you?
As we approach a completely cookie-less world, the Qatch platform leverages aggregated shopper behavior data across 1,600 brands, allowing our partners to benefit from these insights to reach highly targeted, segmented audiences and retarget shoppers who have loved similar products from other brands, providing a solution to cookie depreciation. We use various targeting criteria, including gender, location, age, income, style preferences and family demographics. In addition, we provide our partners with detailed insights such as product reviews, competitive analysis and trend forecasting.
What are the key factors in determining which programs to join and what do you look for in an advertiser partner?
Reputation, product quality, and ability to partner with our terms since we sit at the middle to the top of the marketing funnel to drive incremental revenue and not as a last-click publisher. We offer an innovative, unique approach to getting in front of and acquiring new customers. With that, we look for partners who understand the importance of getting high quality shoppers into a brand’s purchasing funnel at the top, to make last-click partners more effective. To work well alongside those bottom of funnel partners, we require a flat fee or CPC partnership to add new partners into our weekly recommendations.
Why is it important for Qatch to promote female and minority owned brands?
Qatch was founded by two women who know firsthand how difficult it is for female and minority brands to secure funding and equal opportunities. Because of this, we wanted Qatch to be a source for shoppers to find these incredible brands in one place. Our members love this focus of our platform - in fact, over 55% of members request female, minority, or ethical/sustainable brands when they sign up, so we know we're striking a chord with them in a positive way.
What are some unique categories Qatch looks for when considering advertiser partners?
We're able to work with advertiser partners of all shapes and sizes because our user base ranges in age, demographic, and styles. However, the majority of our users self-identify with a special sizing category (tall, petite, plus, or pregnant) so we love working with brands that can cater to these requests.
If you're an Awin Group advertiser interested in working with Qatch, reach out to them via the platform (PID: 874715), speak to your account contact or email our publisher management team.
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